Most 3D printing hobbyists and enthusiasts are familiar with printers that produce objects out of molten polymers. The result can be bland; more of a prototype than a product.

Stratasys is looking to change that. The Minneapolis company last week announced the world’s first hybrid process for 3D printing and printed electronics.

“Bringing together 3D printing and printed electronic circuitry will be a game changer for design and manufacturing,” says Jeff DeGrange, VP of direct digital manufacturing at Stratasys. “It has the potential to completely streamline production by requiring fewer materials and steps to bring a product to market.”

Read more in their press release.