The Future of Retail is Personalization – Isaac Katz on 3D Printing

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3D printing has the potential to revolutionize the retail industry – Isaac Katz, Electronic Art Boutique

Today’s retail world is one-size-fits-all, said Isaac Katz at the Inside 3D Printing show in San Jose, whereas tomorrow is all-for-one.

Isaac Katz is a pioneer in simulation-based design and in its application to create physical products via 3D printing technology. He presented at Inside 3D Printing San Jose about The Future of Retail. (Related: Isaac Katz also presented at Inside 3D Printing Chicago earlier this year)

In Mr. Katz’s store of the future, personalization makes the difference. Today’s retailers allow consumers to customize aspects like size and color, but tomorrow’s retailers can employ 3D scanning and 3D printing technologies to get the perfect fit and the shape and design the consumer prefers.

Clothing is a simple example of this. Instead of picking a dress off the rack, consumers at the store of the future will be able to look in a virtual mirror to try on and personalize a dress.

Isaac Katz Store of the Future

Below is a 3D printed dress worn by Dita Von Teese.

3D Printed Fashion Dita Von Teese


How long until we get to this Future of Retail?

The design technology is available today, said Katz, and 3D printing will likely get there in the coming years. 3D printed cloth has been developed but needs more time to be ready for retail.

Mr. Katz pointed to 3-Sweep, an amazing technology we covered last week, as an example of a design technology that could be incorporated into the retail process. (Related: Take a Photo, Get a 3D Model – This Could Change 3D Printing Design)


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