Tag Archives: Isaac Katz
The Future of Retail is Personalization – Isaac Katz on 3D Printing
3D printing has the potential to revolutionize the retail industry – Isaac Katz, Electronic Art Boutique
Today’s retail world is one-size-fits-all, said Isaac Katz at the Inside 3D Printing show in San Jose, whereas tomorrow is all-for-one.
Isaac Katz is a pioneer in simulation-based design and in its application to create physical products via 3D printing technology. He presented at Inside 3D Printing San Jose about The Future of Retail. (Related: Isaac Katz also presented at Inside 3D Printing Chicago earlier this year)
In Mr. Katz’s store of the future, personalization makes the difference. Today’s retailers allow consumers to customize aspects like size and color, but tomorrow’s retailers can employ 3D scanning and 3D printing technologies to get the perfect fit and the shape and design the consumer prefers.
Clothing is a simple example of this. Instead of picking a dress off the rack, consumers at the store of the future will be able to look in a virtual mirror to try on and personalize a dress.
Below is a 3D printed dress worn by Dita Von Teese.
How long until we get to this Future of Retail?
The design technology is available today, said Katz, and 3D printing will likely get there in the coming years. 3D printed cloth has been developed but needs more time to be ready for retail.
Mr. Katz pointed to 3-Sweep, an amazing technology we covered last week, as an example of a design technology that could be incorporated into the retail process. (Related: Take a Photo, Get a 3D Model – This Could Change 3D Printing Design)
Inside 3D Printing Chicago Conference – A Full Retrospective
Inside 3D Printing Chicago – What We Saw
Looking ahead to the next Inside 3D Printing conference in San Jose (September 17-18, 2013), we’ve identified some of the key takeaways from the most recent Inside 3D Printing Conference and Expo in Chicago. The below summary lays out both what we learned during the conference about recent developments in the 3D printing (additive manufacturing) revolution and some of the core challenges still facing the industry. Through their insightful remarks, Inside 3D Printing’s speakers made clear that this technology is capable of unleashing human creativity beyond the limits of what we consider possible today.
Professor Hod Lipson emphasized during his lecture that the future of 3D printing is one of portable, instant manufacturing where complexity is free, and we can create any object we are capable of imagining with zero constraints and zero lead time. Prof. Lipson’s lecture, along with keynotes by industry heavyweights and a range of tutorial presentations, made clear that the industry continues to make significant strides forward.
Among these positive developments is the fact that, according to Lipson, better, cheaper and faster machines continue to be introduced in a wider range of materials. Conference exhibitors presented machines capable of printing in alternative materials like copy paper, wood, and rubber-like plastic materials, among many others. Speakers also emphasized that makers and scholars are working to increase the use of natural raw materials in 3D printing processes, which now include sawdust, salt and wood, among others. It is also possible to print in more environmentally friendly materials such as bioplastics and in live materials such as human cells.
It is also worth noting that today’s 3D printers can print functional parts in multiple materials seamlessly and with no assembly required. These parts have already met with a wide range of applications, including engine parts, prosthetics and outer casings for electronic components, among others. Prof. Lipson anticipates that future printers will be able to create and combine new forms of materials, as well as print integrated systems containing electrical and later digital components.
Importantly, 3D printing has allowed designers to consider a new approach to design. Inside 3D Printing made clear that the concept of “design for manufacture” is starting to fade with the onset of 3D printing. Conference presenters Isaac Katz, Michael Schmidt and Francis Bitonti noted that artists and designers are now able to design and 3D print virtually any geometric structure their minds can conjure. This ability, when paired with the high precision capability of virtual effects and CAD software, now allows designers and makers to think about creating as nature does. The ultimate impact of this exciting development is that the objects we make can now reflect the organic, layered, fluid and undulating structures found in nature – structures that would be cost prohibitive or impossible to make otherwise.
Inside 3D Printing also provided an opportunity for Michael Raphael of Direct Dimensions to update participants on the impressive capability of 3D scanning technologies. Raphael noted that, 3D scanning technology has also seen ”massive change” over the past three years thanks to the growth of the 3D printing industry and other technologies like smartphones and GPS. Scanning equipment has become more powerful, portable, and affordable. In the past three years, the price of high end scanning equipment has decreased dramatically, with gear that formerly carried a price tag of over $100,000 now available for purchase for under $1,000. Mobile and video game applications like 123D Catch and Microsoft Kinect have also made 3D scanning technology more widely available and this trend is expected to continue with the release of the Kinect 2. Applications for 3D scanning technologies are also wide ranging, from current uses in high definition surveying to potential future uses in mass customer apparel.
At Inside 3D Printing Chicago, attendees were able to watch industry leaders engage the market in new ways. For example, 3D Systems CEO Avi Reichental announced during his keynote speech a new strategic alliance with Deloitte to assist companies in adopting 3D printing design and manufacturing solutions. Disney Entrepreneur in Residence Cydni Tetro also evaluated the role of 3D printing in retail and illustrated how the Disney Company has applied 3D printing technology to create premium retail experiences like the “Carbon-Freeze Me Experience,” which allows Star Wars fans to purchase a 3D printed image of themselves appearing to be frozen in carbonite.
In addition to highlighting these and many other exciting developments in the industry, Inside 3D Printing also raised a number of questions about the future of the technology and its impact on existing processes. As the technology develops, 3D Printing has identified several key questions for industry participants to consider moving forward:
- How will materials experts within the industry, as well as the maker community, continue to harness the technology into practical applications and make it widely accessible?
- What will be the environmental impact of 3D printing, and how will the ability to print objects in more varied and earth-friendly materials develop?
- What will be the social impact of this technology?
Ultimately, despite the naysayers, Inside 3D Printing provided an opportunity for speakers, exhibitors and attendees to share their progress, identify key priorities, and show how 3D printing will transform our future.
Authored by On 3D Printing contributor Lisa M. Pérez, co-founder of Heart Design Inc.
For more coverage on the conference, read our top stories from Day 1 and Day 2.
Inside 3D Printing Conference Chicago: Day 2 Top Stories
Inside 3D Printing Chicago: Day 2
Day 2 of the Inside 3D Printing conference in Chicago continued to delight audiences with compelling talks and great networking. Below are the top stories from the day.
3D Systems CEO Predicts Moore’s Law Will Hit 3D Printing Technology – Inside 3D Printing Chicago
Avi Reichental, CEO of 3D Systems, keynoted Day 2 at Inside 3D Printing Chicago with a talk entitled Manufacturing the Future.
Simulation-Based Design for 3D Printing: Special Effects and the Store of the Future
Artist and designer Isaac Katz of Electronic Art Boutique gives an overview of the powerful 3D modeling software programs available on the market today.
3D Printed Fashion: From Fantasy Gowns to Accessible Couture – Inside 3D Printing Chicago
3D printed fashion designers Michael Schmidt and Francis Bitonti speak at the Inside 3D Printing conference in Chicago.
Read our recap from Day 1.
Follow us on Twitter @on3dprinting for more updates.
Simulation-Based Design for 3D Printing: Special Effects and the Store of the Future
In a two-part lecture during the Inside 3D Printing conference in Chicago, artist and designer Isaac Katz of Electronic Art Boutique gave us an overview of the powerful 3D modeling software programs available on the market today. He considers these programs to be essential creative tools, which he uses to create works of art, jewelry and sculpture in a process he calls “simulation-based design“.
Katz employs sculpting programs like Zbrush and Mudbox, and the more CAD-centered Rhino to create powerful and detailed images which he projects onto canvas, and exports to 3D printers to create sculptures and jewelry casts. These tools are commonly to create visual effects for 2D media, but can have a broad range of other applications, including architecture, industrial design, jewelry, sculpture and others. Katz emphasized that programs like Zbrush and Mudbox harness a great deal of mathematical power, and are capable of generating an “incredibly high level of detail” that extends even beyond what current 3D printers are capable of rendering in a physical model.
However, Katz noted, 3D printing capability continues to catch up and is poised to grow exponentially, and the intersection of 3D simulation technology and 3D printing has the power to change our visual experience of the world.
For designers, Katz explained that this process presents a completely new way of looking at design and product creation that allows them to both capture more detail and project a range of organic and fluid shapes that may otherwise be difficult or impossible to obtain. Increasingly, if you can imagine and create a character, you can animate and print that same character using motion capture technology, as well as other non-traditional, non-CAD software, and thanks to 3D printing technology, you can also create a physical model of your character.
For investors and business owners, the combination of simulation technology and 3D printing provides “a glimpse into the design process…and some vision for what’s possible,” both today and in the years to come.
In the second part of his lecture, Katz articulated his vision for the future of retail in a world that continues to trend toward greater personalization. Katz drew a sharp contrast between the retail store of the present, in which producers and customers alike are forced to transact around pre-designed and pre-fabricated products, and the store of the future, in which customers will be able to purchase clothing and other goods that are uniquely made to their specifications at or after the time of purchase.
Such a world, in Katz’s view, would not only allow retailers to save costs by eliminating the need for complex distribution chains, but it would also invite users into the creative process as part of the retail experience.
Authored by On 3D Printing contributor Lisa M. Pérez, co-founder of Heart Design Inc.
