Would You Like Fries With That? McDonald’s 3D Printed Happy Meals
McDonald’s IT Director Hints at Happy Meal Personalization Using 3D Printing
As 3D printing continues to be adopted everywhere, you might even see the technology used in your Happy Meal at McDonald’s.
As reported first by The Register, the fast food giant’s UK IT Director, Mark Fabes, indicated that he is considering adopting 3D printing to enhance the Happy Meal experience.
Fabes remarks came at technology conference in Munich, where he pontificated that giving kids the ability to personalize the toy in their Happy Meal might draw more foot traffic and sales.
“It’s just a thought,” said Fabes in an interview, quick to caveat that this is not an official plan.
If McDonald’s were to embrace 3D printing, Fabes explained, they would need to find a big technology partner who could provide robust support for equipment, maintenance, and safety.
CC image by happymealy.
[…] Fast food giant McDonald’s said it was exploring using 3D printing to personalize toys for Happy Meals. […]