3D Systems Acquires Gentle Giant Studios to Grow in Toy Market
3D Systems is continuing its acquisition activity with the purchase of Gentle Giant Studios, the leading provider of 3D modeling for the entertainment and toy industry. This acquisition provides 3D Systems with access to decades of licensed content including some of the biggest brands in entertainment and expands the company’s retail merchandising capabilities.
For over two decades, Gentle Giant Studios has led the development of state-of-the-art content using 3D scanning and modeling to develop and manufacture licensed 3D printed characters, toys and collectibles from a variety of franchise properties with global brand recognition, including Marvel, Disney, AMC’s The Walking Dead, Avatar, Harry Potter and Star Wars.
3D Systems plans to immediately leverage Gentle Giant Studios technology and vast library of digital content into its consumer platform and extend its existing brand relationships to further the reach of 3D scanning, modeling and printing for entertainment, toys, collectibles, action figures in conjunction with numerous blockbuster films and evergreen licensed properties.
“Gentle Giant Studios catapults [3D Systems'] consumer platform forward with highly curated, licensed characters, content publishing know-how and first-mover experience for the benefit of leading toy companies, movie studios and their merchandising divisions,” said Avi Reichental, President and CEO of 3D Systems.
Related: Watch our video interview with Avi Reichental about his M&A strategy
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