Tag Archives: toys
A roundup of the top 3D printing news from March 18 to March 24:
Wayne Losey designs 3D printed toys. He’s a veteran toy creator, having worked for Hasbro and Kenner for 13 years designing some of the most popular toys in the market that generated over $1 billion in cumulative revenue, including GI Joe, Batman Forever, Superman: Man of Steel, Jurassic Park: The Lost World, Vor-tech, and Micromachines. Today, Losey has his own product called Modibot, a 3D printable system of interlocking parts that lets you build your own fantastical creatures and characters.
Building a 3D Printed Business
As Losey was designing his new toy system, he embraced 3D printing as a way to get to market without the traditional inventory cost. Losey currently has 168 products for sale on 3D printing marketplace Shapeways. You can create spartans, patriots, dinosaurs, and more — toys that young boys love to put together and create. Like many competitors in the marketplace, Modibot comes in kits that kids put together themselves.
Losey was recently interviewed by Shapeways about his inspiration.
I like to create tools and toys that help people express their own ideas and creative spirit. The goal is to create things that people connect with in a very personal, hands-on way. ModiBot as a product is really what you make of it, I’m not trying to be the next big, prescriptive, entertainment property, I’m helping people to tell their own story. Mo is something noteworthy that people have sitting around on their desks. Other people take notice, pick it up and have a hard time putting it down. Its way for people to talk about what they love.
I’m inspired by tools, disruptive ideas and whats happening on the fringes of culture. As a professional, I had lost that hands-on relationship to my work. My work reflects a reconnecting with the work and an exploration of what is possible in desktop manufacturing.
Wired interviewed Losey in January about the benefits of 3D printing applied to toy making:
Having been burnt by seeing his creations in the bargain bin, Losey is in love with the print-on-demand nature of 3-D printing. “It’s an extremely sustainable business model. There’s no over-purchase of inventory and subsequent mad rush to sell that inventory and invest it back into the next batch,” he says. “Like many software businesses, it’s a constant beta mentality, where it’s tweaked until it works.”
Promoting and Telling the Story
Losey keeps an active Flickr and Tumblr account to follow the developments of his toy story. Below is a photo of his son with the caption: ”This was what I was looking forward to when we were designing Xevoz. My son enjoying them. Only took 8 years. #TotallyWorthIt”
Losey’s Modibot sells as a set and is easy to put together as shown in the video below.
How do prices compare? We looked at LEGO, Fisher-Price and Modibot for a dinosaur kit. Modibot is competitive, but not super cheap. The ModiRaptor Dino Kit is $37.05 on Shapeways compared with the Fisher Price Imaginext Dragon for $39.99 and the LEGO Dino Birthday kit for $147.99.
So is 3D Printing the Future of Toys?
In a word, yes.
Wayne Losey is a veteran toy designer who is bringing best-in-class toys to 3D printing, breaking down the design barrier that one might assume large toy manufacturers have over independent creators.
While prices are Losey’s products are equivalently expensive as mass market products today, 3D printed toys will undoubtedly come down in price as 3D printing becomes more affordable and mainstream. For just $3, you can download the Modibot design and print your own on your home 3D printer.
Modibot photos by KidMechano used under Creative Commons license.
Based out of London, MakieLab creates Makies™, the world’s first customisable and poseable 3D-printed doll.
Following a live pitch by MakieLab’s CEO, Alice Taylor, the Shoreditch-based start-up joined the winners’ circle from what judges agreed was an extremely strong field in this year’s competition, which highlights companies with fresh ideas, strong creative vision and exceptional business potential. Over 500 total submissions were received for the 2013 SXSW Accelerator, culminating in awards for seven of the web’s most exciting new innovations across Web, Mobile, Social, Entertainment/Gaming, News, Health and Music categories.
“We are delighted, humbled and grateful to the wonderful people of SXSW for this award,” said Taylor. “We’ve had the most amazing five days here, and this finale is the icing on the cake. It seems to be the year of 3D printing: Bre Pettis keynoting, Bruce Sterling wearing a 3D-printed Bruce Sterling around his neck… it’s fantastic, and we’re very much enjoying being part of this movement!”
Over 20,000 unique digital Makies have been created at www.makie.me. In February, Makies became the world’s first 3D-printed toy to earn the CE mark, certifying them as safe for kids aged 3 and up. Makies Doll Factory, MakieLab’s free build-a-doll app for iPad, was released earlier this month and is available now in the App Store.
Photo by MakieLab used under Creative Commons license.
Make magazine has published an extensive opinion piece about 3D printing as part of its 3D Thursday series. The article is called 3D Printing Revolution: the Complex Reality.
The main thesis of the post is that while 3D printers are becoming increasingly popular, the reality might not match the hype. For one, designing for manufacturability is hard – from CAD software to industrial design techniques. Another issue is the durability and precision of materials used in 3D printing, such as ABS plastic, may not be engineering-grade.
Concluding, the author states:
One day, a silver bullet solution may materialize; if it does, it will be probably nothing like any of the existing technologies we are experimenting with. Until then, it pays to focus on the process, not on this week’s most-hyped tool.
These points are valid and one has to acknowledge that 3D printing won’t replace all manufacturing processes overnight. But look at the applications that are already commercial, from medical and dentistry to fashion to toys and games. Expect more to follow quickly with the rapid pace of innovation in 3D printing!
A roundup of the top news On 3D Printing brought you from October 6 to October 13.
Friday, October 12
Saturday, October 13