3D Printed Rocket Fuel Espresso Cup Goes Viral, Boosts Sales

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3D Printed Rocket Espresso Cup

The emergence of 3D printing technology and 3D printing marketplaces, like Shapeways, is enabling designers to publish innovative products that are ready for commercial use. One such product is this Rocket Espresso Cup by Isohedral which is 3D printed in glazed ceramics.

3D Printing Rocket Espresso Full

For a great design to catch the eye of consumers, it needs to be photographed in context. These warm, artistic photos truly tell the story of that morning espresso – a.k.a. rocket fuel. The photos were posted to Flickr, Tumblr, and other social networks, where they went viral and were reposted over 6,000 times.

The outcome of this social media exposure was captured on the Shapeways blog:
  • A spike in traffic to the Rocket Espresso product page that has lasted over a week,
  • X number of sales of the cup to people all around the world
  • Traffic increase across the entire site
  • Increased sales to individual shops across the Shapeways site
  • An inspiring story of the little rocket that could…

All this from a great design, beautifully photographed and shared into the social web….

This experience should help other designers with ideas for promoting their own products in the future.


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3 Responses to 3D Printed Rocket Fuel Espresso Cup Goes Viral, Boosts Sales

  1. [...] we posted about a 3D printed coffee cup that went viral. This innovative design was 3D printed in glazed [...]

  2. [...] And if the picture above looks interesting to you, that’s a 3D printed mug. Check it out here. [...]

  3. [...] template designs in user-friendly applications.  Today it might be something as simple as a coffee cup or a lampshade, but Shapeways believes this is just the [...]

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