Tag Archives: viral

Top 10 Countdown: Most Popular 3D Printing Stories in July 2012

3D Printed Rocket Espresso Cup

Here are the top 10 most popular stories On 3D Printing brought you in July 2012.

10. America Will Lead the Future of Manufacturing, China Will Follow

9. Infographic: Go On, Print a Liver – The Evolution of Bio 3D Printing

8. Enter the 3D4D Challenge to Win $100K and Change the World

7. Come to London for the Olympics, Stay for the 3D Print Show

6. Always Wanted Your Own Action Figure? 3D Print Your Face [Video]

5. 3D Printing Architecture From the Cloud with 3D Model-To-Print Service

4. Shapeways Opens NYC 3D Printing and Distribution Center

3. 3D Printing Industry Will Reach $3 Billion by 2018 – Report

2. Designed to Win: 3D Printing Could Help Athletes Break World Records

1. 3D Printed Rocket Fuel Espresso Cup Goes Viral, Boosts Sales

 

Thanks for reading in July!

 

3D Printed Rocket Fuel Espresso Cup Goes Viral, Boosts Sales

 

3D Printed Rocket Espresso Cup

The emergence of 3D printing technology and 3D printing marketplaces, like Shapeways, is enabling designers to publish innovative products that are ready for commercial use. One such product is this Rocket Espresso Cup by Isohedral which is 3D printed in glazed ceramics.

3D Printing Rocket Espresso Full

For a great design to catch the eye of consumers, it needs to be photographed in context. These warm, artistic photos truly tell the story of that morning espresso – a.k.a. rocket fuel. The photos were posted to Flickr, Tumblr, and other social networks, where they went viral and were reposted over 6,000 times.

The outcome of this social media exposure was captured on the Shapeways blog:
  • A spike in traffic to the Rocket Espresso product page that has lasted over a week,
  • X number of sales of the cup to people all around the world
  • Traffic increase across the entire site
  • Increased sales to individual shops across the Shapeways site
  • An inspiring story of the little rocket that could…

All this from a great design, beautifully photographed and shared into the social web….

This experience should help other designers with ideas for promoting their own products in the future.